Anthony Chertudi
Design History &
Theory
09/25/2012
Sachplakat,
WW1 & Dada
Who-
-Lucian Bernhard-
the Priester breakthrough (match company)
-Julius Klinger-
iconic Sachplakat style
-Hans Rudi Erdt –
Opel poster for car co
-Ludwig Hohlwein
– Architect who Beggerstaff like reduction, volumetric of form
-Alfred Leete –
Lord Kitchner –Britons –want you
-Ernest Ibbetson
– “at the front” romanticizing the front line
-Edward Keeley –
“women say GO”
-David Wilson –
“red cross or Iron Cross”
-James Montgomery
Flag – “I want you for US army”
-Howard Christy –
Sexy war posters
-Lucian Jonas –
French painter like poster
-Abel Faivre –
French
-Hugo Ball –
started Dada
-Tristan Tzara –
edior of dada journal
-Francis Picabia
– American dada
-John Heartfield
–
-Hannan Hoch-
-Kurt Schwitters-
What-
-Reduction of Bernhard – Sachplakat
-War time propaganda – backpeddling in design
-Dada- stark contrast from war
When-
1905-1924 WWI
Where-
Germany, Austria, Switzerland, England, France, USA
How-
Lithography, Photomantage, painting
Why-
-Reduction of form
-Wartime propaganda
-DADA, contrast from the war poster and fallen society
POV-
Bernhard and his Priester poster of absolute reduction, to
realistic war propaganda paintings to the Dada movement of throw away the rules
Style-
Sachplakat, War propaganda, DADA, Futurist, Constructivist