Anthony Chertudi
Design History &
Theory
Swiss Design
Who
-Max Bill – Bauhaus – Music Model
-Theo Ballmer - Bauhaus
-Jan Tschichold – main proponent for intentional Style, Book
– Typographic Design, later he forsake the Swiss Style
-Eduard Hoffman – Helvetica
-Max Meidinger - Helvetica
-Adrian Frutiger – Universe Typeface
-Muller Brockmann – Beethoven
-Hans Neuberg –
-Richard Paul Lohse – Construction and Habituation
-Armin Hoffman – Giselle
-Emil Rudner – faculty of Allgemeine Gewerbeschule in Basel
-Anton Stankowski- logo for Deutche Bank
-Oti Aicher – Olympic Logo games
-Stanley Morison - First Principles of Typography - British
-Herbert Spencer – electric in style
-Alan Fletcher – logo Victoria and Albert Museum, London
-Alvin Lustig – American
-Saul Bass – man w/ golden arm, Exodus
-Paul Rand – Corporate Identity
When
-Post WWII
Where
-Switzerland, Netherlands, England, USA
What
- Swiss Design, Journal – New Graphic Design- Golden Age of
Logos, Corporate Architecture and Swiss Design, Corporate Identity
How
-Linotype Machine – phototypesetting – monotype – typo photo
- Isotope
Style
-Swiss Design, International Style, Akzidenz Grotesk –Helvetica
– Suber Bouillon, overlaps scripted letters
POV
-Swiss Style that denounces any political ties, style that
is only focused on good design for a corporate world and to be neutral in style
and Type from political baggage
Statement
-A new Design Style without baggage of political ties for a
new corporate world.