CD Proj











Constructivist CD Design

Project Summary
Create a graphic for the band
depeche Mode that fits the electronic
sound by using THE STYLE and
CONSTRUCTIVIST techniques.

Communication Ogjective
I will use clean lines and abstract
forms with primary colors reflecting
the work of Piet Mondrian.

Concepts
A strong sense of structure will convey
the clean electronic sounds of DM.

Style
The style will include Primary colors and
black and white.  The design will be flat
with geometric shapes.


American Modern and WWll


Anthony Chertudi
Design History & Theory

American Modern & WWll

Who
-Margaret Bourke-White –“pig Dust”, “magical waves of sound”
-Carrier – “Fortune Mag”
-Joseph Binder – Art Deco- Skyscraper Fortune Mag Dec
-Georges Lepape – Vanity Fair
-Mehemed Agha – art director of Vanity Fair, implementing Art Deco and Const.
-Cipe Pineles- Vogue, Vanity Fair, Art Director for Glamour Mag,
-Alexey Brodovitch – Art Dir, Harper’s Bazar, hired Cassandre
-Lester Beal – Bauhaus Trad and new Type, Homegrown designer,
-Richard Floethe, silkscreen for Fed art gallery
-Carken, FAP, ZOO
-Joseph Albers – Machine Art exhibit, Ball Bearing
-Kem Weber, Zyphyr Clock
-William Van  Alen – Chrysler building, Art Deco
-Alfred H. Barr – Cubism and Abstract art catalog
-H. Nockur – PressanKoln,
-Fritz Ehmcke – “
-H.J. Ward, Spicy Mag, shut down by Mayer of NY
-Iwao Yamawaki – Assault on Bauhaus
-Richard Klien – Nazi Poster, strong symbols
-Ludwig Hohlwein – innovative
-Herbert Bayer –
John Heartfield – photomontage
-Jean Carlu – WWll poster “production”
-Charles Coiner – civilian def insignia
-Norman Rockwell – WWll propaganda illustrator

What
-Magazines, Posters,

Where
-United States, Germany, Russia, England

When
1930’s to WWll

How
- Photomontage, Full Bleed, Silkscreen,

Why
-Corporate Advertisers, Magazines, Fortune, Vanity Fair, Vogue, Harper’s Bazaar, PM Mag, The Great Depression, Government patrons, MOMA, WWll propaganda

POV
-Bauhaus was shut down by Hitler, Nazi propaganda ruled, Russian art and text was no longer as progressive due to Stalin, American Modern Art continued to flourish, war propaganda always seems to revert back to classic styles.

Style
-Art Deco, Sackplakat, Constructivism, International style, Cubism and Abstract Art, Degenerate Style, Machine Aesthetic, Nazi propaganda, old style

Statement
-Art progressed in Germany until Hitler came to power with his classic old aesthetic, American art was progressive, MoMA.  War propaganda was not as manipulative in England and U.S.

Bauhaus


Anthony Chertudi
Design History & Theory
BAUHAUS
Who
-Robert Weine- director of The Cabinet of Dr Caligari
-Stahl-Arpke- Erich Ludwig Stahl, Otto Arpke, poster for Dr. Caligari
-Gropius-leader of Bauhaus
-Lyonel Feininger- spirit of express. At the Bauhaus
-Johannes Itten- embodiment of expressionism, later resigned
-Oskar Schlemmer- Construc at the Bauhaus
-Wassily Kadinsky- spirit
-Laszlo Moholy Nagy- constructivist principles for design, clarity of type
-Joost Schmidt- exhibition poster
-Fritz Schliefer- exhibition poster
-Herbert Bayer- student – teacher at the Bauhaus – digital type face
-Joseph Albers- stencil typeface
-Paul Renner- futura type
-Jan Tschichold- elementary Type
-George Trump- New ad des
-Franz Roh

What
-Art and Architecture – engineer’s tools
-Photo/painting/letterpress/ lithography


Where
-Germany

When
-1920’s

How
-typo photo- integration of type and photo


Why
-Combo of art theory and applied art for a modern world, development of German art and Architecture
-New Typography-


Pov
-Arbeitsrat Fur Kunst-
-Bauhaus- combo of art theory and applied art for a modern world, development of German art and Architecture
-Ring Neue Werbegestalter- circle of new ad des.


Style-
-Dada and Russian Constructivism- man and machine
-Expressionism – film of The Cabinet of Dr Caligari
-Bauhaus shifting from express to Constructivism

Statement-
Building off Expressionism and changing focus to Constructivism to create a new machine aesthetic for a new world.

Rev in des


Anthony Chertudi
Design Hist. & Theory

Revolutions in Design
Who
-Theo van Doesburg- de stijl founder
-Piet Mondrian- most influential style and psych “Neo-Plasticism”
-Bart Van der Leck-
-Alexander Apsit- most prominent poster artist of the rev. years
-Boris Zvorykin- Russian
-Dmitri Moor – Russian
-Kasimir Malevich
-Vladimir Tatlin- Monument to 3rd Int.
-Alexander Rodchenko- Ad-Constructor
-Gustav Klutsis Russian const.
-Stenberg Bros.- film posters
-El Lissitzky-



What
De Stijl- universal language of geometric abstraction as a salve for Europe’s wounded psyche.
-Supermatism- cubist abstraction to logical extremes’
-Social Realism- heroic imagery -photos

When
1920’s

Where
-Netherlands-Russia-Germany

How
-Letterpress, litho, photomontage, film

Why
- Neo-Plasticism= a rejection from decorative pre war art as well as contemporary expressionism
-Constructivists “congress”- avant-garde who pursued geometric abstraction as a means to a utopian end  -“congress” to find a link of dada and const.
Social Realism- heroic imagery -photos

POV
-Taking abstraction of cubism into a new realm of universalism with the hopes of helping Europe’s wounded psyche

Style
-De Stijl- universal language of geometric abstraction as a salve for Europe’s wounded psyche.
-Supermatism- cubist abstraction to logical extremes

Design For Good


Design For Good















Design Project Brief                                                   Design History 2012

Historic Period  Art Nouveau
Student  Anthony Chertudi

Project Summary
Design and illustrate a poster communicating the access to public lands through Gateways in an Art Nouveau Style.

Communication Objective
To inspire and encourage Gateways through private lands to Public Lands.

Sender
Myself

Audience
Those who desire to access our Public Lands

Message
The accessibility of Public lands Via Gateways

Project Problem Statement
Design a poster promoting Gateways to Public Lands via Private lands.  The message will be communicated through the Art Nouveau style.

Concept
Walking through a old Tree the gateway into our public land

Style
Color Scheme of Fall and summer inside the new realm of Public Land, that of Mucha style.

Special Considerations
To inspire individuals to get out and use our Public lands.


Modern Art


Anthony Chertudi
Design History & Theory
10/02/12


Modern Art, Modern Graphic Design

Who
-Picasso
-Braque
-Guillaume Apollinaire “it’s raining”
-Robert and Sonia Terk Delaunay –colorful cubism “Matisse”
-Frank Pick-publicity manager for underground – innovation of style
-Edward Kauffer- edgy style to public, broke them into cubism –“nerve center”
-Austin Cooper- “warm down below” poster
-Edward Johnston- Johnston sans “underground”
-Man Ray- surrealist
-Filippo Marienetti- Zang Tumb Tumb
-Giovanni Papini & Ardengo Socffici- LACERBA
-Umberto Boccini – Dynamism o a football juegador
-Wyndahm Lewis-  Vorticism –amalgamation of futurist, cubist, and expressionist
-Amedee Ozenfant- Machine Aesthetic- Guitar & Bottles
-Cassandre –purist inspired Litho, peignot typeface
-Jean Carlu- Art Deco Style litho
-Morris Fuller Benton – modernistic type face
-Paul Bonet-
-Adrian Allison – art deco and colonialism
-Jules Dransy-

What
-Cubism
-The Underground- London
-Italian Futurism to change society free from classical history Lacerba
vorticsm-
-Purism-reinterpretation of cubist principles, Neo-Platonist ideals
-Art Deco- geometric abstraction
-Colonialism

When
-1910-1939

Where
-England, France, Italy,

How
-Litho, woodcut, typeface

Why
Change of ideals and promotion of Underground

POV
-Cubism
-The Underground- London
-Italian Futurism to change society free from classical history Lacerba
vorticsm-
-Purism-reinterpretation of cubist principles, Neo-Platonist ideals
-Art Deco- geometric abstraction
-Colonialism

Styles
-Cubism, Futurism, Art Deco, Purism






Sachplakat WW1 - Dada



Anthony Chertudi
Design History & Theory
09/25/2012

Sachplakat, WW1 & Dada

Who-
-Lucian Bernhard- the Priester breakthrough (match company)
-Julius Klinger- iconic Sachplakat style
-Hans Rudi Erdt – Opel poster for car co
-Ludwig Hohlwein – Architect who Beggerstaff like reduction, volumetric of form
-Alfred Leete – Lord Kitchner –Britons –want you
-Ernest Ibbetson – “at the front” romanticizing the front line
-Edward Keeley – “women say GO”
-David Wilson – “red cross or Iron Cross”
-James Montgomery Flag – “I want you for US army”
-Howard Christy – Sexy war posters
-Lucian Jonas – French painter like poster
-Abel Faivre – French
-Hugo Ball – started Dada
-Tristan Tzara – edior of dada journal
-Francis Picabia – American dada
-John Heartfield
-Hannan Hoch-
-Kurt Schwitters-

What-
-Reduction of Bernhard – Sachplakat
-War time propaganda – backpeddling in design
-Dada- stark contrast from war

When-
1905-1924 WWI

Where-
Germany, Austria, Switzerland, England, France, USA

How-
Lithography, Photomantage, painting

Why-
-Reduction of form
-Wartime propaganda
-DADA, contrast from the war poster and fallen society

POV-
Bernhard and his Priester poster of absolute reduction, to realistic war propaganda paintings to the Dada movement of throw away the rules

Style-
Sachplakat, War propaganda, DADA, Futurist, Constructivist