Art Nouveau 1-2


Anthony Chertudi
Design H&T


Art Nouveau

Who-
-Jules Cheret- French artist who used Rococo and Chromolithography.
-Leonetto Cappiello- significant for using one irresistible image, “green devil”
-Alphonse Mucha- curvilinear, rhythmic, flat patterns, empty space, sexual availability.  Mucha is the essence of Art Nouveau!
-Theophite Steinlen- Japanese print style
-Toulouse Lautrec- Moulin Rouge, nightlife, Japanese print style,
-Will H. Bradley- Bradley type face in USA, mid-evil inspirited
-Thomas Barrett’s- bought a painting and added text, Bubble Boy
-Beggerstaff Bros- English collaborative works, most aggressive simplification of imagery of the time, typical Japanese cropping style and flat forms.
-The Four- Celtic inspired Art Nouveau
-Gustav Klimt- Vienna Secession 1897, Gesamtkuntwerk “total art work”
-Henry Van De Velde- “whiplash Curve”

What-
-Chromolith, Posters, “Hoarding” walls to display posters. 

Where-
-France, Italy, USA, England, Scotland, Austria, Germany

When-
1893-1906 – Poster Craze

How-
Chromo litho- colored prints



Why-
Advertisement- need for advertisement led to more stylistic and composition sophistication, Art Nouveau assimilated Japanese prints and organic lines.  Mucha and Klimt captured the essence of this new style.

POV-
Art Nouveau assimilated Japanese prints and organic lines.  Mucha and Klimt captured the essence of this new style.  There are others who simplified forms and others who applies traditional cultural styles “Celtic”

Style-
Rococo- Frank sexuality, atmosphere color light
Japanese influenced prints-atmosphere color light swirling images
Simplifying one image
La Mucha- captured the essence of the new art unifying the stylistic coherence
Organic form- curvilinear rhythm
Art a la rue “art on the streets” attempting to change society
Style Liberty- English shop with Asian crafts influenced the new art in England
Rectilinear- symmetry & abstract
Architectonic- heavy elements
Gesamtkuntwerk- total work of art – Klimt
Expressionism- feels the world
Whiplash Curve- line is a force!