Chapter 1
outline
Who (Major Design
Personalities)
Johann Gutenberg-took press, oiling and metal type to mass
production (Gutenberg Bible)
Mainz Psalter- type/ wood block ill
Claude Garumond- adaptation of Bembo
Clason- inventor of solid functionality, readable text
effortlessly past the readers eyes, English National identity, United States
Constitution and Declaration of Independence
Baskerville-invented new inks, used different paper types
Didot- invented a new system type measurement
Richard Hote- Rotary steam press printed millions of pages
per week
What (Major Communication
Media)
Printing press foundry for letter faces
Printing during the industrial revolution was used for
advertising (usage of full block letters in large sizes)
When (Years/Period)
Begins in 1455-till the current day
1455 mass production from printing press
Renaissance
Industrial Revolution
The term “graphic design” itself did not appear until the
1920s at a time when the profession was still in the process of defining
itself.
Where
(Regions/Countries)
Germany, Italy, England, France, United States (the same
countries were influenced later on in the Industrial Revolution)
How (Design Tools
& Technology)
Metal type on printing press
Wood Blocks
Printers began to mesh
the creativity of an artist and the logic of a scientist. Stylistic principals
of transitional faces, vertical stress, greater contrast and stroke with the,
wider proportions.
Why (Design Cause
& Effect and or Communication Needs, Messages & Audiences
Made books more accessible due to mass production and timely
production
Reflecting current art movement sin specific countries and
print type
The Industrial Revolution brought a rise of cities stimulated a demand for mass media and advertising on a new scale.
The Industrial Revolution brought a rise of cities stimulated a demand for mass media and advertising on a new scale.
POV (Prevailing
Design Theory/POV)
Taking handwritten test and producing for the masses via
printing press and introducing more sophisticated and simplified letters for
the press ultimately to make text more legible.
Black letter
religion became associated with religion, government and culture of Germany.
Industrial
Revolution brought about vertical stress and strong geometric structure of most
sans serifs, which was similar to some of the characteristics of Modern Romans.
This new kind of typeface found a home in advertising, when the letters worked
well in extremely large sizes. It was carved in wood an economical and flexible
technique that arose during the 19th century.
Style (Type , Image,
Color, Spatial Organization)
Textura- Spiky letterforms
Black Letter Type- Calligraphic writing of medieval scribes
Mainz Psalter-printed type/wood cut illustrations
Rubricaion-words/phrases are highlighted by different
colored ink that underlines text
Bible
text-balanced and symmetrical form.
1514 Antone
Schomsbereg: Frakter featured broken curves and oblique strokes to retain
character of a calligraphers brush
Industrial
Revolution-artistic quality not as enhanced