Anthony Chertudi
Design History &
Theory
Postmodernism
Who
Jan van Toorn – Dutch designer who began Pomo
Wes Wilson – psychedelic posters – LSD dreamlike trip – lithograph –
sacrificed legibility for a more striking visual punch – San Francisco –art
nouvou style – decorative secessionist lettering
Victor Moscoso – young blood – naked hippies dancing
Alton Kelly,
Stanley Mouse,
Rick Griffin – big five- flying eyeball
Hapshash & the coloured Coat – Michael English and Nigel Waymouth – British, screen-print
for Pink Floyd, awareness of Mucha, Love Festival, screen print
Jan Wenner – Rolling stone – Annie Leibovitz – Full Bleed
Jon Goodchild, Virginia Clive –Smith – OZ counterculture – pop art,
Peter Blake & Janna Haorth –
Seymour Chwast – Pushpin monthly – wood type
Milton Glaser – Bob Dylan, I love NY,
Paula Scher – art director for CBS records, science fiction fantasy, mainstay
for 1970’s graphics for rock music, Vernacular Art – pop art, typo photo,
Jamie Reid – sex pistols, British punk
Malcolm Garret – Orgasm Addict DETOURNMENT
Herb Lubalin – Avant grad gothic typeface, phototypesetting
Wolfgang Weingart – halftone DADA CHAOS
Dan Friedman – Silkscreen
April Grieman – MACHINE ASTHETIC, FORESHORTENING, NEW WAVE, early desktop
publishing, design quarterly
Allen Hori- type as discourse
Katherine McCoy – Cranbook academy of art
Ed Fella
–
Gert Dunbar – Holland Festival
Neville Brody –
Tibor Kalman – Hungarian American – florent restaurant
Zuzana Licko – Digital Typeface – bitmapped typeface 72 dpi EMPEROR 8 – 2-pixel
stem to a 1 pixel counter
Barry Deck – Template Gothic early grunge
Neville Brody – arcadia typeface
Atelier populaire – the struggle continues
Petern Gee – dr Luther king
Ron Haeberle – AND BABIES! MY LAI MASSACRE
Derek Birdsall – Sharpville Massacre 10th
Sheila
Paul Rand – resigned arch modernist – swimming against the tide!
When
1960,70,80’s
Where
United States, England,
Netherlands
What
Po Mo, breaking the
dogmatic and stifling rules of Swiss design, rock posters, LSD, science fiction
fantasy, struggle between Swiss and express
How
Litho, full bleed, wood
type, phototypesetting, silkscreen, digital typeface
Style
-Rejection of Swiss
Style, reverting back to Art Neuvou for rock posters to emulate an acid trip,
Dada, digital, counterculture
POV
-Rejection of Swiss
Style, reverting back to Art Neuvou for rock posters to emulate an acid trip,
constant fight with the die hard Swisses
Statement
Recycling old movements
for a contemporary purpose, the begging of the digital age