Final Poster

thumb nails

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Anthony Chertudi

Design H&T

Art Nouveau  

Content Outline

Who-

-Jules Cheret- French artist who used Rococo and Chromolithography.

-Leonetto Cappiello- significant for using one irresistible image, “green devil”

-Alphonse Mucha- curvilinear, rhythmic, flat patterns, empty space, sexual availability.  Mucha is the essence of Art Nouveau!

-Theophite Steinlen- Japanese print style

-Toulouse Lautrec- Moulin Rouge, nightlife, Japanese print style,

-Will H. Bradley- Bradley type face in USA, mid-evil inspirited

-Thomas Barrett’s- bought a painting and added text, Bubble Boy

-Beggerstaff Bros- English collaborative works, most aggressive simplification of imagery of the time, typical Japanese cropping style and flat forms.

-The Four- Celtic inspired Art Nouveau

-Gustav Klimt- Vienna Secession 1897, Gesamtkuntwerk “total art work”

-Henry Van De Velde- “whiplash Curve”

What-

-Chromolith, Posters, “Hoarding” walls to display posters. 

Where-

-France, Italy, USA, England, Scotland, Austria, Germany

When-

1893-1906 – Poster Craze

How-

Chromo litho- colored prints

Why-

Advertisement- need for advertisement led to more stylistic and composition sophistication, Art Nouveau assimilated Japanese prints and organic lines.  Mucha and Klimt captured the essence of this new style.

POV-

Art Nouveau assimilated Japanese prints and organic lines.  Mucha and Klimt captured the essence of this new style.  There are others who simplified forms and others who applies traditional cultural styles “Celtic”

Style-

Rococo- Frank sexuality, atmosphere color light

Japanese influenced prints-atmosphere color light swirling images

Simplifying one image

La Mucha- captured the essence of the new art unifying the stylistic coherence

Organic form- curvilinear rhythm

Art a la rue “art on the streets” attempting to change society

Style Liberty- English shop with Asian crafts influenced the new art in England

Rectilinear- symmetry & abstract

Architectonic- heavy elements

Gesamtkuntwerk- total work of art – Klimt

Expressionism- feels the world

Whiplash Curve- line is a force!

Contemporary Design

Anthony Chertudi

Design History & Theory

Contemporary Graphic Design

Who

David Carson – grunge – expressive deconstructive – overprinting, chaotic typography, disorder, deliberate errors, blurred photos, reflection of dada

Elliot Earls – blue shadow typeface

Benjamin Savignac – founder of Dedicate,

Peter Saville, Brent Anderson – appropriation, association with music and fashion led to rock star status

Art Chantry – Eclecticism, historicism, and appropriation – contrarian designer?

David Lance Goines – Berkeley

Victor Deni – Russian

Fred Woodward – rolling stone embrace of Kitsch popular culture

Stefan Sagmeister – style=fart

John Maeda – Reebok

Fuel – play more

Experimental Jetset – roots to the de stijl and Bauhaus

Stacy Drummond – logo mtv 2

Satoshi Tajiri – Pokémon

Pierre Huyghe and Philippe Parreno – Ghosts in a shell

George Sanders – pop art revival

Stephan Wolf – panic now campaign

Sheppard Fairy – HOPE – obama

Laurie Rosenwald – illustration in a digital age

John Plukett – Wired, mind grenade

Dirk Uhlenbrock – electrance type

Tim Marcus – Taser typeface

Yugo Nakamura – moma 2008 site

Daniel Brown – digital flower

Kyle Cooper – motion graphics

Mark Bohman –

Marco Brambilla – music video

Kris Holmes – Charles Bigelow – Lucida sans

Erik Spiekermann – ff meta

Martin Majoor – ff scala

Jonathan Hoefler – Hoefler type

Jackson Tan – Phunk Studio

Bruce Mau – massive change exhibit

Jonathan Barnbrook – attacked the very profession that supports him

What

Magazines, posters, design firms, new type faces, motion graphics, digital media, internet, movies, video games

Why

Companies needed an integration of pop culture and new hip trends to better communicate with the every changing mind of the consumer youth. 

When

1990’s to present

Where

USA, Europe, Japan, Russia, most 1^st world countries

How

All mediums really, computers, software, photo, photomontage, etc, etc.

POV

Grunge, unkempt and chaotic aesthetic

Celebrification, rock star status

Appropriation – taking an existing idea or image and tweaking it for your own purpose

Illustration in the digital era

Animation

Gaming

Statement

Using any available medium to connect with the viewer

Postmodernism

Anthony Chertudi

Design History & Theory

Postmodernism

Who

Jan van Toorn – Dutch designer who began Pomo

Wes Wilson – psychedelic posters – LSD dreamlike trip – lithograph – sacrificed legibility for a more striking visual punch – San Francisco –art nouvou style – decorative secessionist lettering

Victor Moscoso – young blood – naked hippies dancing

Alton Kelly,

Stanley Mouse,

Rick Griffin – big five- flying eyeball

Hapshash & the coloured Coat – Michael English and Nigel Waymouth – British, screen-print for Pink Floyd, awareness of Mucha, Love Festival, screen print

Jan Wenner – Rolling stone – Annie Leibovitz – Full Bleed

Jon Goodchild, Virginia Clive –Smith – OZ counterculture – pop art,

Peter Blake & Janna Haorth –

Seymour Chwast – Pushpin monthly – wood type

Milton Glaser – Bob Dylan, I love NY,

Paula Scher – art director for CBS records, science fiction fantasy, mainstay for 1970’s graphics for rock music, Vernacular Art – pop art, typo photo,

Jamie Reid – sex pistols, British punk

Malcolm Garret – Orgasm Addict DETOURNMENT

Herb Lubalin – Avant grad gothic typeface, phototypesetting

Wolfgang Weingart – halftone DADA CHAOS

Dan Friedman – Silkscreen

April Grieman – MACHINE ASTHETIC, FORESHORTENING, NEW WAVE, early desktop publishing, design quarterly

Allen Hori- type as discourse

Katherine McCoy – Cranbook academy of art

Ed Fella –

Gert Dunbar – Holland Festival

Neville Brody –

Tibor Kalman – Hungarian American – florent restaurant

Zuzana Licko – Digital Typeface – bitmapped typeface 72 dpi EMPEROR 8 – 2-pixel stem to a 1 pixel counter

Barry Deck – Template Gothic early grunge

Neville Brody – arcadia typeface

Atelier populaire – the struggle continues

Petern Gee – dr Luther king

Ron Haeberle – AND BABIES! MY LAI MASSACRE

Derek Birdsall – Sharpville Massacre 10^th

Sheila

Paul Rand – resigned arch modernist – swimming against the tide! 

When

1960,70,80’s

Where

United States, England, Netherlands

What

Po Mo, breaking the dogmatic and stifling rules of Swiss design, rock posters, LSD, science fiction fantasy, struggle between Swiss and express

How

Litho, full bleed, wood type, phototypesetting, silkscreen, digital typeface

Style

-Rejection of Swiss Style, reverting back to Art Neuvou for rock posters to emulate an acid trip, Dada, digital, counterculture

POV

-Rejection of Swiss Style, reverting back to Art Neuvou for rock posters to emulate an acid trip, constant fight with the die hard Swisses

Statement

Recycling old movements for a contemporary purpose, the begging of the digital age

Swiss Design Poster

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Swiss Design Project Brief

Project Summary

Design and illustrate three broadsides 11x17 using the same grid formula for all three posters.  The posters will be executed in the International Style. Each poster will contain three different events coming to Weber States Shaw Gallery.  The first event is The Exotic Insect Exhibit. 

Communication Objective

The poster will provide all the information about The Exotic Insect Exhibit, including; location, dates and times, information pertaining to a few of the Exhibits most exotic Insects.  The poster will encourage schools public and private k-12 and colleges and Universities to come see the exhibit.  The Insect Exhibit is free to all.

Sender

The Exotic Insect Exhibit, Shaw Gallery, Weber State University

Audience

General Public, Students of all ages

Message

Promote the Exotic Insect Exhibit to the general public and students

Project Problem Statement

Design and illustrate three broadsides 11x17 using the same grid formula for all three posters.  The posters will be executed in the International Style. Each poster will contain three different events coming to Weber States Shaw Gallery. 

Concept, Style, Special Considerations

Large flat image of one of the insects and text in grid format true to Swiss Style

Anthony Chertudi      Design History & Theory

Swiss Design

Anthony Chertudi

Design History & Theory

Swiss Design

Who

-Max Bill – Bauhaus – Music Model

-Theo Ballmer - Bauhaus

-Jan Tschichold – main proponent for intentional Style, Book – Typographic Design, later he forsake the Swiss Style

-Eduard Hoffman – Helvetica

-Max Meidinger - Helvetica

-Adrian Frutiger – Universe Typeface

-Muller Brockmann – Beethoven

-Hans Neuberg –

-Richard Paul Lohse – Construction and Habituation

-Armin Hoffman – Giselle

-Emil Rudner – faculty of Allgemeine Gewerbeschule in Basel

-Anton Stankowski- logo for Deutche Bank

-Oti Aicher – Olympic Logo games

-Stanley Morison - First Principles of Typography - British

-Herbert Spencer – electric in style

-Alan Fletcher – logo Victoria and Albert Museum, London

-Alvin Lustig – American

-Saul Bass – man w/ golden arm, Exodus

-Paul Rand – Corporate Identity

When

-Post WWII

Where

-Switzerland, Netherlands, England, USA

What

- Swiss Design, Journal – New Graphic Design- Golden Age of Logos, Corporate Architecture and Swiss Design, Corporate Identity

How

-Linotype Machine – phototypesetting – monotype – typo photo - Isotope

Style

-Swiss Design, International Style, Akzidenz Grotesk –Helvetica – Suber Bouillon, overlaps scripted letters

POV

-Swiss Style that denounces any political ties, style that is only focused on good design for a corporate world and to be neutral in style and Type from political baggage

Statement

-A new Design Style without baggage of political ties for a new corporate world.